US $19.97

Build A Compelling Competitive Matrix

——   Created by Entrepreneur NOW, and Ken Burke

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More about this course

The competitive matrix is a graphic that highlights your unique strengths vis-a-vis other players in the space. The visual snapshot is easy for investors to parse — but it’s more than a pretty picture. As you identify your most relevant strengths and how you stack up against competitors, the process of developing a competitive matrix gives you a greater understanding of your market and your business, and a valuable marketing tool. This course will cover how to identify the most relevant strengths to plot on your graph, how to identify and evaluate competitors on the matrix, and how to position your business as a market leader.

You will learn:

  • How can I convince investors my company excels against the competition?
  • Which of my company’s strengths are most important to emphasize?
  • How should I select competitors to include on the matrix?
  • How can I fairly rank my company and my competitors?

7 Lessons

7 mins
Competitive Matrix Explained
6 mins
Part 1 - Determining Your Strengths
5 mins
Scoring Your Strengths
2 mins
Express the Top 2 in a Range
3 mins
Part 2 - Select Your Competitors
2 mins
Part 3- Evaluate and Plot Your Competitors
4 mins
Workshop - Building Your Competitive Matrix

About the instructor

Entrepreneur NOW

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 24m of on-demand video
  • 1 downloadable file
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