US $19.97

Business Fundamentals For Small Businesses Crash Course

——   Created by Nour Boustani

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1h 46m
Lesson time
Skill levels

More about this course


Most small businesses are unable to get off the ground for many simple reasons that could be avoided with proper planning and preparation, put it simply, to start a "successful" business, you first need to know how to plan for a successful business.

Some situations that people normally mess up with while starting out are a lack of basic business skills and knowledge, following misleading information, ignorance with not doing a market and competitive research, inefficient process, and lack of marketing plan.

The primary aim of this course is to solve those problems and guide you to avoid as many mistakes as possible, it's your go-to-book for building a solid foundation while minimizing the risk.

I understand as an entrepreneur that creating a business requires hard work and investment, and when you are starting, you should not suffer or pay a high price for small mistakes that could be avoided, you just can't afford it!

In this course, we will take care of the fundamentals through case studies, real-life examples, and exercises, take out all the fluff, misleading information and put you on the right track, I will do my best to give you a clear and focused process to follow, so you don't have to go through all the frustration, time-wasting, misleading and inefficient activities.



  • HOW - TO SET YOUR SELF FOR SUCCESS: It all begins with you, your current situation, your time, skills, strength, and weakness, you are the foundation of your business, once we understand where you are at right now and your goals for your future business then we can start planning for your business around it.


  • HOW - TO DEFINE YOUR TARGET AUDIENCE AND DELIVER VALUE (USP): If you are starting with a product, then stop immediately. It costs me $20.000 and two years of frustration to understand this critical point. A lot of small business entrepreneurs get into the habit of starting with a product without thinking of how is it going to fit their audience in the first place; this could be deadly for a small business with a little to no investment.   In this course we will begin with people pains, hopes, and limits, we will talk about different consumers and buying habits, how and where to find them, and how to create a robust solution and package it into a robust and unique selling proposition that talks to them directly.
  • HOW - TO DO A MARKET AND COMPETITIVE RESEARCH:  Do you know that most entrepreneurs get into a market without even doing simple research, it's like going to your wedding without knowing who you are getting married to. Business newbies get into a new market without realizing that it's a declining or saturated market. Well, this should not be you.   In this course, I will walk you through real-life examples with a step-by-step process on how to research market segments, profitably, and how to study your competition on a deep level.   
  • HOW - TO FIND SUPPLIERS: Suppliers are your business friends and partners. Once you define your customers and research your market, you should be able to form an idea about your solutions and product; this is the time to look for the best suppliers possible.   In this course, we will talk about different types of suppliers for different types of industries and what cons should you be aware of and pros to be looking for.


  • HOW - TO BUILD YOUR TALENTED TEAM: Building a successful business requires a team effort, regardless of its being composed of two or twenty people, the process of finding the perfect talent that fits your business value and financial situations are the same.   In this course we will talk about different hiring, where to look for talent and what should you be aware of.


  • HOW - TO PLAN A SCALABLE PROCESS: Most of the small businesses operate without a consistent and scalable process, which makes them end up with unscalable, unpredictable, and inefficient results. They spend their time working and getting exhausted in the business instead of building systems and working on the business.   In this course, I will walk you through examples and case studies on how to create an effective and simple process for your business to generate consistent and predictable results so things won't go south on you.  
  • HOW - TO ANALYZE COST STRUCTURE: I believe that you don't want to end up out of business pretty soon, do you? Tons of small companies run out of money and operate at a loss to end up with massive debt, massive damage, and life exhaustion. This should not be you!   In this course, I will walk you step by step through a simple and precise method and provide you with the essential tools for structuring your costs, finding your break-even, and do a profitable business.


  • HOW - TO PLAN ON MARKETING AND SELLING YOUR PRODUCTS: Although this course is not specifically designed to talk in-depth about marketing and sales, I will make sure to put you on the right track and show you the big picture of how to market and reach to your audience, will walk you through examples and real-life studies on the process of positioning, pricing and offering your product.



  • HOW - TO DESIGN YOUR LOGO AND COLORS: Visuals are one of the essential elements that reflect your brand image and interact with your audience, in this course I will explain to you all the different logo design, what makes a strong logo, and what should you avoid, we will talk about colors meaning and how to choose the right color schemes that reflect, match your brand personality and your voice.


  • HOW - TO DESIGN YOUR BRAND PHOTOGRAPHY: Learn the rules for creating strong brand photography, how should you communicate your brand message through products/story-telling photography, and what should you avoid.

The course project

Throughout this course, we have learned the steps and process of how to start a small business, your project for the class would be is to come up with a simple business plan for your business, this business plan needs to include:

1. The outline description of your business idea.

2. Basic information on market research.

3. One to three competitive analysis.

4. Cost breakdown of your product and overhead costs. | Know your numbers.

5. A simple description of how would you make money. | Business model.

6. A simple plan of how would you reach customers and market your product.

Please share your project with the class, as a community we strive to help and support you in building your business.

11 Lessons

8 mins
Defining Your Personal Goals
free preview
12 mins
Find Your Customers
11 mins
Analyze Your Market
9 mins
Finding Your Suppliers
9 mins
Building Your Team
8 mins
Planning For Your Operational Process
17 mins
Know Your Numbers
26 mins
Planning For Marketing, Positioning And Sales
7 mins
Design Your Visuals
3 mins
Capture Your Products Photography
1 min
Congrats, You Made It To The End!

About the instructor

It you!
Nour Boustani
  • 8 courses

Nour Boustani is a well-rounded individual with extensive experience in digital marketing and entrepreneurship. During his childhood, Nour was exposed to the industry, enabling him …

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Project included
  • Direct teacher access
  • 1h 46m of on-demand video
  • 25 downloadable files
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