Create a Strategic Marketing Plan That Drives Action

——   Created by Entrepreneur NOW, and Ken Burke

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Course
7
Lessons
39m
Lesson time
all
Skill levels

More about this course

"If you build it, they will come" may be a great movie line, but it doesn't apply to finding customers for a new business. Instead, you need to create demand for your product or service using a mix of marketing and sales techniques. This course delves deep into acquisition strategy by outlining the building blocks of a successful marketing and sales program, from social media to net promoter scores.

7 Lessons

Introduction
0:00:38
Strategic Marketing Plan Explained
Build a Strategic Marketing Plan
0:12:48
Choosing a Marketing Program
0:05:04
Case Study: Product and Services Businesses
0:04:34
Evaluate Your Marketing Mix
0:09:08
Objectives, Tactics, and Assumptions about your marketing program
0:02:56
Common Mistakes
Workshop
0:04:08
Workshop: Create Your Marketing Action Plan
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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 39m of on-demand video
  • 1 downloadable file
  • Have a coupon?

About the instructor

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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