US $19.97

Create a Successful Brand Ambassador Program

——   Created by Shelia Huggins

Build the Brand that Everyone Wants

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NEW
Course
12
Lessons
23m
Lesson time
beginner
Skill level

More about this course

WHY YOU NEED A BRAND AMBASSADOR PROGRAM

With the continued rise of e-commerce, social media, and influencer marketing, brands now have expanded opportunities to reach new audiences, cultivate brand awareness, increase market share, build revenues, and expand community engagement. Brands no longer have to rely on television and magazine ads to reach their audience. Instead, they can work directly with influencers who've already built segmented markets with audiences that like, know, and trust them and their recommendations. The trick comes in figuring out how to work with influencers, and one of the best things that you can do is to create a brand ambassador program.

WHAT YOU WILL LEARN IN THIS CLASS

  • What you need to have in place before starting a brand ambassador program
  • Goals for your brand ambassador program
  • Setting expectations for your ambassadors and things to think about for your contract with your ambassador
  • Types of compensation that you can provide to ambassador
  • Assessing your brand ambassador program

WHO SHOULD TAKE THIS CLASS

  • Business owners and brands
  • Anyone interested in developing a brand ambassador program

WHAT YOU SHOULD ALREADY HAVE

  • A brand or brand concept

The course project

For the class project, you’ll create your goals for your brand ambassador program and share them with the class if you’d like to. I’ve also included worksheets that you can use to record notes and ideas from this class.

12 Lessons

3 mins
Introduction to the Course
free preview
1 min
Introduction to the Course Instructor
free preview
3 mins
Crafting Your Brand's Story
free preview
3 mins
Developing Your Brand's Mission, Vision, and Values
3 mins
Let's Distinguish the Brand Ambassador, Influencer, and Program
3 mins
Learning the Operational Side of the Brand Ambassador Program
3 mins
Setting Your Goals for Your Brand Ambassador Program
2 mins
Setting Expectations of the Brand Ambassador
3 mins
Compensating Brand Ambassadors
1 min
Reviewing the Relationship with Brand Ambassadors
4 mins
Extra Tips for a Successful Brand Ambassador Program
1 min
Class Project and The Wrap Up.MOV

About the instructor

It you!
Shelia Huggins
  • 10 courses

Shelia Huggins is a business law attorney and lifestyle strategist, and she's ready to help you reach your goals. She's taught numerous legal courses, including …

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Project included
  • Direct teacher access
  • 23m of on-demand video
  • 2 downloadable files
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