US $19.97

Create a Winning Product Strategy

——   Created by Entrepreneur NOW, and Ken Burke

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More about this course

It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later. 

This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so. 

You will learn:

  • How to develop a compelling product vision that will guide all your stakeholders 
  • The building blocks that every product strategy must have
  • How to craft your product strategy for investors or your CEO
  • What elements of my product or service need to be nailed down?
  • How is a product or service vision different from my company vision?
  • What is an MVP, and why should I do it

This course is part of a larger series on creating a winning product strategy. To learn more, you can watch the following courses in this series. 

  • Define Your Product and MVP (Minimal Viable Product)
  • Create a Compelling Product Roadmap  

10 Lessons

5 mins
Product Strategy Overview
2 mins
Voss Water Case Study
3 mins
Product Strategy Building Blocks
3 mins
What Investors are Looking For
3 mins
Keys to Success
11 mins
Building a Compelling Product Strategy
3 mins
Product Vision vs Company Vision
3 mins
Questions to Ask of Your Product Vision
5 mins
Common Mistakes
2 mins
Best Practices

About the instructor

Entrepreneur NOW

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 34m of on-demand video
  • 1 downloadable file
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