It may seem counter intuitive, but perfection is your enemy when it comes to shaping your product or service strategy. You may want everything to be perfect before you launch, but if you ever hope to start ringing up sales, you need to ruthlessly focus instead on just those elements of your offering that address the core customer need, and build a vision and a plan for development that tests your concept in the marketplace sooner rather than later.
This course offers guidance on how to shape a product or service vision and create strategies to be very customer focused while doing so.
You will learn:
This course is part of a larger series on creating a winning product strategy. To learn more, you can watch the following courses in this series.