US $19.97

Define and Segment Your Competition

——   Created by Entrepreneur NOW, and Ken Burke

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More about this course

Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you’ve pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need others recognize as an opportunity. 

In this course, we’ll delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.

You will learn:

  • Why do I need competitors?
  • Which companies are my competitors?
  • What if I can’t find any competitors — or what if my company has too many?
  • Which categories do my competitors claim?
  • How can I identify opportunities within those segments?

8 Lessons

6 mins
What it means to define and segment competition
4 mins
Indirect Competition
3 mins
Wallet Share
6 mins
The Competitive Binder
5 mins
You must have competition
4 mins
Too much competition?
5 mins
Nutrition Bar Market Case Study
5 mins
Worshop - Define and Segment Your Competition

About the instructor

Entrepreneur NOW

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 33m of on-demand video
  • 1 downloadable file
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