Define and Segment Your Competition

——   Created by Entrepreneur NOW, and Ken Burke

Share this course:

NEW
Course
8
Lessons
33m
Lesson time
all
Skill levels
This course is included in Arbington Premium
$15/month gets you access to every course. Start your 14 day trial today.

More about this course

Contrary to popular belief, your business should have plenty of competitors. Thriving competition shows you’ve pinpointed a viable market. Defining and segmenting your competitors helps you better articulate your company’s unique value, while reassuring investors that your offerings will fill an existing need others recognize as an opportunity. 

In this course, we’ll delve deep into the competition, with strategies for identifying and evaluating competitors and classifying them to discern where opportunities lie to fill gaps in the market.

You will learn:

  • Why do I need competitors?
  • Which companies are my competitors?
  • What if I can’t find any competitors — or what if my company has too many?
  • Which categories do my competitors claim?
  • How can I identify opportunities within those segments?

8 Lessons

0:05:21
What it means to define and segment competition
0:03:35
Indirect Competition
0:02:58
Wallet Share
0:05:09
The Competitive Binder
0:04:09
You must have competition
0:03:06
Too much competition?
0:04:33
Nutrition Bar Market Case Study
0:04:29
Worshop - Define and Segment Your Competition
Enroll in this course for $19.97
or $15/mo for unlimited courses

Class benefits

  • Certificate of Completion
  • 14 day free trial
  • 24/7 streaming access
  • Teacher Q&A
  • 33m of on-demand video
  • 1 downloadable file
  • Have a coupon?

About the instructor

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

View full profile

Access unlimited courses for only $15 per month

Start your 14 day free trial. Cancel at any time.

Join Today