US $19.97

Define and Size Your Market

——   Created by Entrepreneur NOW, and Ken Burke

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NEW
Course
10
Lessons
33m
Lesson time
beginner
Skill level

More about this course

To determine the size of your potential market, tighten the focus until you have a clear and specific picture. By applying successive industry and market segment funnels, you can arrive at a target market which is both credible to investors and feasible for you to serve well. This course introduces the market funnel framework, a three-step process for defining your target audience and sizing segments in terms investors can use and you can apply to your financial plan.

You will learn:

  • When defining my target market, should I go big or think small?
  • How do I identify a market big enough to support my business?
  • What calculations do investors use to determine whether they’ll see a viable return on investment?
  • What resources can I use to define my industry and its segments?
  • What is my “sweet spot” target market, and how do I size it?
  • How can I assign a dollar amount to my target audience?

10 Lessons

2 mins
Market Sizing Explained
5 mins
The Market Funnel Framework Described
3 mins
How Broadly Should You Define Your Market?
3 mins
Methods to Defining a Market
5 mins
Market Definition Walk-Through: Skincare
1 min
Market Definition Walk-Through: Microbrewing
6 mins
TAM, SAM, and SOM
3 mins
How Investors View Your Business
7 mins
Sizing Your Market Walk-Through: Skincare
4 mins
Workshop - Defining and Sizing Your Market Walk-Through

About the instructor

Entrepreneur NOW

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 33m of on-demand video
  • 1 downloadable file
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