US $19.97

Determine Your Target Market

——   Created by Entrepreneur NOW, and Ken Burke

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More about this course

Who are you selling to? While entrepreneurial optimism might lead you to believe the entire world is your market, success depends on a focused and detailed definition of your core audience. Demographic profiling is just the start; identifying your target market should also include delving into psycho-graphic characteristics such as belief systems and lifestyle choices.

In addition to providing starter lists of demographic and psychographic attributes that enable you to build a customer persona, this course includes tips for developing your own business-specific market characteristics, with advice specifically for B2B businesses and companies operating across international borders and cultures

You’ll also access methods for ensuring that the target market you pinpoint is consistent with other elements of your go-to-market strategy, from acquisition marketing channels to pricing and promotions. The opportunity to apply tactics step by step in a workshop exercise empowers you to develop a target market definition unique to your business and in alignment with your startup goals.

10 Lessons

5 mins
Target Market Essentials
6 mins
Why is Your Target Market So Important?
2 mins
Define Your Target Market
6 mins
Step 1 - Define Standard Attributes - Demographics
5 mins
Step 1 (con't) - Define Standard Attributes - More Demographics
6 mins
Step 1 (con't) - Define Standard Attributes - Psychographics
10 mins
Step 2 - Develop Custom Attributes
1 min
Step 3 - Validation
3 mins
Step 4 - Adjust Your Strategy
3 mins
Workshop - Devleoping Your Target Market

About the instructor

Entrepreneur NOW

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 43m of on-demand video
  • 1 downloadable file
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