Digital Copywriting

——   Created by André Pinheiro

Making Online Ads Great Again

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NEW
Course
8
Lessons
32m
Lesson time
beginner
Skill level

More about this course

It's a fact, we all hate online ads!

They usually pop up on the most unexpected moments, and most of the times they're boring and super annoying.

Well, I've got some good and bad news for you. The bad news is that there's no way out, they're part of the business model of most digital platforms out there. The good news is that it's literally within your hands to make them better. Together we can MAKE ONLINE ADS GREAT AGAIN!

Maybe you're an advertising student, or perhaps you have your own business and want to create better ads for it, or perhaps you're just sick of seeing terrible ads on your screens. If you're any of these, this course is for you.

Here you'll learn:

  • The basics of creative copywriting;
  • How to write digital ads and how they're different from ads for traditional media;
  • Learn how to make your ads stand out on the top 6 digital ad platforms: Youtube, Facebook, Twitter, Instagram, Snapchat, Google.
  • Understand how these ad platforms work and what performs best on each of them;
  • Create and write your first digital campaign! 

Stuff you need to know to get the best out of this course:

  • Be familiar with Google Docs or Microsoft Word;
  • Be familiar with Google Slides (here's a tutorial) to develop your class project, creating your first digital campaign;
  • Be familiar with hitting the wall sometimes. Good ideas don't come easy, and good copywriting takes time and crafting. ;)

See you at the class!

The course project

Writing your first Digital Campaign

This Class Project will be in a “Choose your own Adventure” style.

In this Google Slides presentation, you will find three different client briefs for you to solve using your newly acquired copywriting chops! Each one will have a suite of design templates ready for you to write your lines and scripts in, including all major online ad platforms:

  • Youtube
  • Facebook
  • Twitter
  • Instagram
  • Snapchat
  • Digital Banners
  • SEM

*Please duplicate the Google Slides presentation so you can edit.

8 Lessons

0:02:14
Make online ads great again
free preview
0:03:38
Digital copywriting: the basics
free preview
0:03:27
Understanding the ad platforms
0:06:37
YouTube ads
0:05:03
Facebook & Twitter ads
0:03:34
Instagram & Snapchat ads
0:04:23
Display ads & SEM
0:03:25
Recap & class project
This course is included in Arbington Premium
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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Project included
  • Direct teacher access
  • 32m of on-demand video
  • Have a coupon?

About the instructor

Award-winning digital creative and copywriter.

Over the course of my career, I've been lucky to partner with amazing teams and clients that led to great work for the brands we served. Some have been awarded in festivals such as Cannes Lions, One Show, New York Festival, FIAP, El Ojo de Iberoamerica and Wave Festival. …

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