Right now, the internet has more content writers than ever—and the average attention span is getting shorter and shorter. Making matters worse, a lot of writers work so hard to optimize their content for Google’s search algorithms that, when they finally reach the first page of search results on their topic, they can’t get people to read their content without bouncing immediately.
When you write marketing content, it’s not enough to get your reader’s attention—you need to write content that’s actually good. In this course, you will learn proven strategies to write high quality long-form content. I’ll share ways to begin a post to nab your reader’s attention, how to best understand your audience, and tips on revising your writing from meh to actually good. Together we’ll work on a blog post for your course project, so by the end you will have a ready-to-publish blog post.
Using the lessons you learned from this course on audience profiling, creating good titles, outlining your content, choosing the right beginning, and revising your drafts, you will write a ready-to-publish blog post that is actually good.
I've included a sample editing exercise in this section to help you with the difficult work of revising.