US $19.97

Identify and Solve the Right Business Problem

——   Created by Entrepreneur NOW, and Ken Burke

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More about this course

What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This course covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.


You will learn:

  • Why do I need to express my company’s purpose as a problem and solution?
  • How can I adopt a customer-first viewpoint to define the problem and solution statement?
  • Is the problem my company solves too big or too small?
  • How can my company’s offering address the needs of customers?

11 Lessons

3 mins
Find a Great Problem to Solve
free preview
3 mins
Problem Statements
free preview
3 mins
Solution Statements
free preview
5 mins
Does Your Business Solve a Problem?
6 mins
Elements of a Problem Statement
3 mins
Testing Your Problem Statement
4 mins
Elements of a Solution Statement
2 mins
Common Mistakes
8 mins
Ubeam Case Study Problem and Solution Statements
2 mins
Essential Ingredients of Problem and Solution Statements
4 mins
Problem and Solution Statement in Action

About the instructor

Entrepreneur NOW

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 38m of on-demand video
  • 3 downloadable files
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