Identify and Solve the Right Business Problem

——   Created by Entrepreneur NOW, and Ken Burke

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Course
11
Lessons
38m
Lesson time
beginner
Skill level

More about this course

What problem does your company solve for customers? Your answer is the reason your business exists. The story of how your company addresses a specific customer need is an essential component of your business plan; not only does it validate your business strategy, but it convinces investors that your company solves a meaningful problem. This course covers strategies for identifying and developing a compelling problem and solution statement, including how to identify customer pain points and highlight the tangible remedies your offering provides.

 

You will learn:

  • Why do I need to express my company’s purpose as a problem and solution?
  • How can I adopt a customer-first viewpoint to define the problem and solution statement?
  • Is the problem my company solves too big or too small?
  • How can my company’s offering address the needs of customers?

11 Lessons

0:02:32
Find a Great Problem to Solve
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0:02:24
Problem Statements
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0:02:58
Solution Statements
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0:04:30
Does Your Business Solve a Problem?
0:05:18
Elements of a Problem Statement
0:02:10
Testing Your Problem Statement
0:03:24
Elements of a Solution Statement
0:01:59
Common Mistakes
0:07:45
Ubeam Case Study Problem and Solution Statements
0:01:10
Essential Ingredients of Problem and Solution Statements
0:03:50
Problem and Solution Statement in Action
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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 38m of on-demand video
  • 3 downloadable files
  • Have a coupon?

About the instructor

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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