Learn the Four Powerful Steps to Developing a Cohesive Authority Personal Brand.
In this course, you will learn the building blocks of how to kick start your personal brand as an expert from the ground up and on a minimum budget.
You will begin this course by understanding the purpose of personal branding, how to build a powerful personal brand, and the primary pillars for building a solid brand.
Then you will refine and harness your expertise to appear as a credible source of information rather than presenting yourself as an unprofessional hobbyist.
Then you will walk through the process of specializing and niching down your expertise. You will understand your client's pain points and develop an expertise proposition that serves a specific group of audiences with a specific objective and desirable outcome.
Your next step is to develop your first low-entry educational product be it your first book or online course, and with this single but critical step, you will position yourself as the authority brand of your field of expertise, drive social proof around your brand and attract business opportunities.
Once you are clear about your audience and brand positioning, you will develop your brand visual presentation with a look that fits your personality, expertise, and values.
You will learn through real-life examples how different experts leverage the power of brand archetypes, colors, typography, and themes to reflect a cohesive brand image and attract loyal clients.
You will also learn how to craft a professional bio that makes you look like an expert in your field. This powerful step will make you stand out and differentiate your brand from the rest in your field.
At the end of the course, you will kick start your social media presence, communicate your engaging message, and offer value to a group of audience and potential clients.
You will generate tons of content ideas for your YouTube channel, structure your videos like an expert, and develop the courage to publish your content.
This course is for starting experts struggling with kick-starting their personal brand and lacking the process or blueprint to building an authoritative personal brand.
Throughout this course, you will learn practical strategies, steps, and tools to build your brand from the ground up and on a minimal budget.
This course is not about getting more subscribers or followers on social media. It is not about how to become an influencer or a public figure. In this course, you won't learn about all the small tactics of social media tools such as Instagram and TikTok.
This course is for serious experts looking to represent themselves professionally, establish themselves as experts in their fields, and generate revenue out of their expertise while building an authentic brand.
If you are ready to become the go-to expert brand in your field, then this course is your best guide. Enroll now, and I will see you on the inside.
Throughout this course, you have learned the process of building your personal brand. It's time to put your knowledge to the test.
Your project for this course is to:
1- Define your expertise proposition
2- Brainstorm two videos ideas for your social media
3- Share one video explaining a solution for a pinpoint walking through the process we talked about in the fifth lecture.
- The problem
- What causes the problem
- The solution
- The end