Presentation Design: How To Pitch Your Designs To Your Clients

If you work as a freelancer or do independent work for clients, the presentation is oftentimes just as important as the designs themselves. Sending a bunch of concepts as separate jpgs over email rarely gets the point across, nor does it represent your ideas in a professional manner.

Displaying your concepts so that clients can clearly see the work that went into it, understand the concept behind it, and can picture the designs in use in their own business - whether for social media, promotion designs or branding - play a huge role in selling the ideas and avoiding any ambivalence or uncertainty from your clients.

In this class I'll walk you through my steps of putting together a concept package for my clients using a recently designed logo. I'll go over the different pages I include, the design process and the final package I email out.

I'll also breakdown the deliverables I include when sending the final work to the client.

For your project, you can set up a document either the same way I’ve shown you here, or do you own version and submit that for feedback.

The way I’ve done it is just a formula I’ve been using for a while that I think makes it easier for clients to consider and decide on logos, but that’s not to say this is the only way it can be done. I’d be interested in seeing how you guys put together your own books using some of these tips and ideas, and submitting one here in the project tab!

If you have any questions along the way feel free to leave a comment in the discussion tab and I’ll get right back to you. Thanks very much for taking my class! I hope that you learned a little something and are able to incorporate these concepts into your proposals.