US $19.97

Research Methods in Business

——   Created by Sentinel | 9

Learn The Principles of Applying Project and Research Methods in Business

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More about this course


This course has been designed to provide an understanding of the principles that underpin good business research. It looks at the research process from problem definition through to project conception and finally, publication of the research outcomes. Users will be introduced to a range of research processes that will inform their choice of research problem, research methodology, research methods and data analysis. This course will also introduce them to the ethical and pragmatic concerns that impact the research process.


Upon the completion of this course, users will be able to:

• Understand and apply the principles underpinning the business research process and make informed decisions about how to undertake research in a given circumstance.

• Examine the key challenges faced by people when undertaking research in a business context and be able to identify and employ techniques for managing these challenges.

• Analyse a problem, undertake efficient desk research and write a problem statement.

• Undertake research using at least one qualitative or quantitative research technique to collect and analyse data.

• Present and defend your opinions by preparing a research report suitable for submission to a practitioner journal or presentation to business executives.

TIME: Up to 12 Hours


• No prerequisites.

• No materials distributed.

• No formal assessments required.

55 Lessons

Unit 1: Applied Project & Research Methods in Business
2 mins
Lecture 1.1: Introduction to Research
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2 mins
Lecture 1.2: What is Research?
free preview
1 min
Lecture 1.3: Why Publish?
1 min
Lecture 1.4: Reasons for Publishing Part 1
1 min
Lecture 1.5: Reasons for Publishing Part 2
1 min
Lecture 1.6: Defining a Management Problem
2 mins
Lecture 1.7: The Desiried State
1 min
Lecture 1.8: Identifying from Symptoms
1 min
Lecture 1.9: Doing Scoping Research
1 min
Lecture 1.10: Steps in Scoping the Research
1 min
Lecture 1.11: Writing Notes and Mind Mapping
1 min
Lecture 1.12: Structuring the Write-up of the Literature
1 min
Lecture 1.13: Inform the Purpose Statement and Research Questions
Unit 2: Writing a Purpose / Quantitative and Qualitative Research Approaches
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About the instructor

Sentinel | 9
Sentinel | 9
  • 15 courses

Make the most of your online learning experience with Sentinel | 9.

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
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  • 47m of on-demand video
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