US $19.97

Rough Guide to Information Architecture

——   Created by Alex Beck

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More about this course

Alex B.’s Rough Guide to Information Architecture covers what IA is, why it’s important, how to create it & communicate it.

In addition to tips & tricks, he covers typical pitfalls when defining information architecture.

This class is for anyone who is tackling the IA of a project, be it a new project or an existing project.

The course project

Define the IA for an online pet shop


A new business has commissioned you with their new online shop.

They wish to sell everything to do with dogs.

If the shop goes well, they’ll add things for cats to their inventory.

If that goes well, they’ll add more types of animal.


Think about how to structure information for a pet shop.

Think about how pet owners think about their pets.

Think about how pet owners shop for goods, and their needs.

Talk to some pet owners you know and note their language / terminology.

Remember that the pet shop owner hopes to expand and sell more products.


A screen shot or photo of your proposed IA for the shop.

Full description in the PDF in the Resources.

2 Lessons

2 mins
30 mins
Information Architecture Rough Guide

About the instructor

Alex Beck
Alex Beck
  • 3 courses

Alex B. Has been working in UX since, well… way before UX had a name. He’s helped companies with their websites & apps, and worked …

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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Project included
  • Direct teacher access
  • 30m of on-demand video
  • 1 downloadable file
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