Strategic Business Planning

——   Created by Sentinel | 9

Learn The Principle of Strategic Business Planning

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1h 29m
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Strategic business planning is important because it provides clarity, direction and focus for the organization and therefore allows organizations to be proactive rather than reactive. It improves the organization’s management process and decision-making processes by enhancing allocative, operational, information and dynamic efficiency, including achieving a sustainable competitive advantage. Other benefits include an increase in market share, profitability and business longevity. Therefore, it is imperative that decision makers understand the key concepts of Strategic Business Planning and be able to apply this knowledge effectively to create solutions to consumer, market, environmental and social problems.

These course aims to provide students with the opportunity to develop and enhance their skills and knowledge in the field of Strategic Business Planning. The unit includes the following topics: Vision and Mission Statements, Strategy Formulation, Strategy Implementation and Strategy Evaluation.


Upon the completion of this course, users will be able to:

• Understand the theoretical and practical knowledge of strategic business planning to generate solutions to improve current practice.

• Understand problem-solving and decision-making abilities to achieve a competitive advantage.

• Critically analyze information from a wide range of sources to demonstrate research skills, and demonstrate the capacity to document the outcomes with sound analysis and recommendations.

• Examine the key challenges faced by strategic business planners and conceptualize a strategic response to overcome these challenges.

TIME: Up to 12 Hours


• No prerequisites.

• No materials distributed.

• No formal assessments required.

26 Lessons

Unit 1: Concept Profile - Strategic Business Planning
Lecture 1.1: Strategic Business Planning
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Lecture 1.2: Theories of Business Strategy
Lecture 1.3: Game Theory for Business
Lecture 1.4: Theories of Competitive Advantage
Lecture 1.5: Strategic Business Planning Process
Unit 2: Preliminary Vision & Mission Statements (Interim Targets & Goals)
Lecture 2.1: Preliminary Vision & Mission Statements (Interim Targets & Goals)
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Lecture 2.2: Relationship Between Vision, Mission and the Business Strategy
Unit 3: Strategy Formulation
Lecture 3.1: Strategy Formulation
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Lecture 3.2: Strategy Formulation (Continued)
Lecture 3.3: Steps: Strategy Formulation
Lecture 3.4: PESTLE Analysis
Lecture 3.5: Michael Porter - 5-Forces & Competitor Analysis
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1h 29m of video content
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About the instructor

Make the most of your online learning experience with Sentinel | 9.

Sentinel | 9 is now offering educational courses and specialised modules from its industry-leading graduate-level Business program. This package is usually provided via Higher Education partners, where it comes with a Degree upon completion. However, for individuals seeking …

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