Do you have a great idea that will increase revenue or boost productivity, but not sure how you can get approval to make it happen? A business case can clearly show your idea’s value. Many organizations now also require business case support for project, product, investment, and capital acquisition proposals.
That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust or you’re not sure what information is needed, or how to get it and then even present it.
A business case demonstrates why a project is needed and the benefits of the project. The business case is a process to critically examine the opportunities, alternatives, implementation methods, and resources and financial investment to recommend a best course of action that creates business value.
A business case is required for:
This course will teach you how to build a strong business case. You’ll learn what information is needed to support your case, including the steps involved in gathering data and also in presenting it to the stakeholders.
Founder and Public Speaking Coach at Speaktopia and Author of "You Got This: Everything You Need to Master Authentic Public Speaking" (2019) River Grove Books. A communication professional with a strong background in instruction, training, and management in academic and business settings. Proactively and effectively served in communication management and consulting …View full profile