The Complete Guide to Building a Business Case

——   Created by Lisa Kleiman

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1h 27m
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More about this course

Do you have a great idea that will increase revenue or boost productivity, but not sure how you can get approval to make it happen? A business case can clearly show your idea’s value. Many organizations now also require business case support for project, product, investment, and capital acquisition proposals.

That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust or you’re not sure what information is needed, or how to get it and then even present it.

A business case demonstrates why a project is needed and the benefits of the project. The business case is a process to critically examine the opportunities, alternatives, implementation methods, and resources and financial investment to recommend a best course of action that creates business value.

A business case is required for:

  • Demonstrating the value of a proposed product or service
  • Getting necessary approval for the investment.
  • Prioritizing projects within the organization
  • Securing financial funding and resources to implement the project
  • Deciding whether to outsource or complete a project in house.

This course will teach you how to build a strong business case. You’ll learn what information is needed to support your case, including the steps involved in gathering data and also in presenting it to the stakeholders.

12 Lessons

What is a Business Case?
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Why a Business Case? What Will I Learn?
Why a business case?
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Components of a Business Case
Business case components
Steps to Creating a Business Case
Step 1: Identify the need
Step 2: Determine options that support your case
Step 3: Research your case
Step 4: Evaluate options
Step 5: Select the best option
Step 6: Conclude and draft action plan
Step 7: Checklist for finalizing your plan
Step 8: Present your case for approval
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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 1h 27m of on-demand video
  • 1 downloadable file
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About the instructor

Founder and Public Speaking Coach at Speaktopia and Author of "You Got This: Everything You Need to Master Authentic Public Speaking" (2019) River Grove Books. A communication professional with a strong background in instruction, training, and management in academic and business settings. Proactively and effectively served in communication management and consulting …

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