The Complete Guide to Building a Business Case

Do you have a great idea that will increase revenue or boost productivity, but not sure how you can get approval to make it happen? A business case can clearly show your idea’s value. Many organizations now also require business case support for project, product, investment, and capital acquisition proposals.

That’s not always easy: Maybe you’re not sure what kind of data your stakeholders will trust or you’re not sure what information is needed, or how to get it and then even present it.

A business case demonstrates why a project is needed and the benefits of the project. The business case is a process to critically examine the opportunities, alternatives, implementation methods, and resources and financial investment to recommend a best course of action that creates business value.

A business case is required for:

• Demonstrating the value of a proposed product or service
• Getting necessary approval for the investment.
• Prioritizing projects within the organization
• Securing financial funding and resources to implement the project
• Deciding whether to outsource or complete a project in house.

This course will teach you how to build a strong business case. You’ll learn what information is needed to support your case, including the steps involved in gathering data and also in presenting it to the stakeholders.