Thought Leadership That Drives Customer Acquisition

——   Created by Entrepreneur NOW, and Ken Burke

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Course
5
Lessons
19m
Lesson time
all
Skill levels

More about this course

These days, customers interact with brands at arm’s length—online. How can you connect with your customers and be generous with them while staying on-brand?

This course presents examples of thought leadership and an in-depth look at how to leverage this form of free content marketing, which includes blogs, reports, speaking gigs, PR, and more, to your advantage. Topics explored include identifying your expertise, choosing how to distribute your knowledge pieces, and a look at examples from a variety of industries.

A workshop developed to support you work with the thought leadership prep worksheet completes this course.

5 Lessons

Introduction
0:01:43
Thought Leadership Explained
Be a Thought Leader
0:01:29
Stand Out with Thought Leadership
0:04:37
Why Thought Leadership Matters
0:09:39
Thought Leadership Programs
Workshop
0:02:22
Workshop: Create Your Thought Leadership Strategy
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Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 19m of on-demand video
  • 1 downloadable file
  • Have a coupon?

About the instructor

Educating entrepreneurs on how to create, run and grow their businesses with highly curated video-based content, learning tools & live mentoring.

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