The key to marketing success is meeting your customers’ needs. But how can you do that unless you know what these needs are? This course will show you how your customers think, so that you can design a strategy and product, service or store to meet their needs.
Understand How Your Customers Think
· Learn about how consumers think about products and services
· Understand the factors that influence these decisions
· Identify the reasons that customers may choose your brand – or not.
We don’t buy products because of what they do – we buy them because of what they mean.
Why do people throw rice at weddings? Why are the walls of fast food restaurants likely to be painted orange? Why are workers more likely to put aside money for a pension when they have to notify their employer if they don’t want to do so? These and many other questions drive the study of consumer behavior. Understanding the mind of the customer is the bedrock of marketing strategies for successful companies and non-profits. Demand is high for consumer insights specialists who help their organizations to align their products and messages with customers’ needs.