US $19.97

Why Understanding Consumer Behaviour is Critical

——   Created by Michael Solomon

Share this course:

1h 25m
Lesson time
Skill levels

More about this course


The key to marketing success is meeting your customers’ needs. But how can you do that unless you know what these needs are? This course will show you how your customers think, so that you can design a strategy and product, service or store to meet their needs.

 Understand How Your Customers Think

·     Learn about how consumers think about products and services

·     Understand the factors that influence these decisions

·     Identify the reasons that customers may choose your brand – or not.

We don’t buy products because of what they do – we buy them because of what they mean.

Why do people throw rice at weddings? Why are the walls of fast food restaurants likely to be painted orange? Why are workers more likely to put aside money for a pension when they have to notify their employer if they don’t want to do so? These and many other questions drive the study of consumer behavior. Understanding the mind of the customer is the bedrock of marketing strategies for successful companies and non-profits. Demand is high for consumer insights specialists who help their organizations to align their products and messages with customers’ needs.  

5 Lessons

24 mins
Why should i take this course and course overview
free preview
7 mins
Intro the program and to me
30 mins
Why is understanding consumer behavior so important to my business?
12 mins
How do we describe consumers?
14 mins
How can we generate consumer insights?

About the instructor

Michael Solomon

Hello, I'm Michael. Here's some background about me and what I do:

Michael “wrote the book” on understanding consumers. Literally. Hundreds of thousands of business students …

Read more
This course is included in Arbington Premium
$15/month gets you access to every course. Start your 14 day trial today. ☝️

Class benefits

  • Certificate of Completion
  • 30 day satisfaction guarantee
  • 24/7 streaming access
  • Direct teacher access
  • 1h 25m of on-demand video
  • Have a coupon?
  • Checkout