Alex B. Has been working in UX since, well… way before UX had a name. He’s helped companies with their websites & apps, and worked on just about any digital product there is. Building on his foundation in architecture, he made the transition into the digital space millions of years ago.

What he likes most are products that simply work well. What he most hates: sloppy products and sloppy design.

Oh, and he hates economists who work on products b/c their only care about their personal wealth, and not about the product.